What his work focuses on
Eduard has spent more than a decade building and operating businesses across marketing, SEO, digital PR, and AI-driven growth. He is a partner at dua.com and its Head of Marketing. He joined dua in August 2019 and has held several roles on the way: he built its Digital PR department from zero, running more than 25 campaigns that generated over 3,000 backlinks in the first five months, then led the Customer Journey team covering retention, monetization, and localization. Before dua, he spent nearly nine years at MIK Group in Zurich, serving as Chief Customer Officer from 2014 and then as Chief Executive Officer from 2019 to 2023. Earlier in his career he also led Klinika Gjermane e Dhembit in Pristina as CEO and ran KOSFON Call Center as Executive Director. He has been a brand ambassador for nau.ch and for the Municipality of Tirana's Digital Nomad Festival. On BE THE ONE, he writes about one operating principle he has seen survive every framework and market cycle: consistency compounds. Ten years of running businesses taught him that execution beats commentary, and the person who runs a basic system every day beats the person who waits for a better one.
- Growth and marketing
- SEO and digital PR
- AI-driven systems