The people behind BE THE ONE

Voices writing about identity change, discipline, and the systems that hold under real-life pressure.

About

We write from the work, not above it. Every piece published here comes from practice — applied, tested, refined, and only then shared.

Founder, BE THE ONE

Valon Asani

Serial entrepreneur and founder of dua.com, the largest platform for the Albanian diaspora with 1.1M+ users. Founder of MIK Group and BE THE ONE.

171 articles→

Author, BE THE ONE

Eduard Luta

Author at BE THE ONE. Serial entrepreneur with 10+ years across marketing, SEO, digital PR, and AI-driven growth. CMO at dua.com. Former CEO of MIK Group.

10 articles→